The Story


The modern man seems to be in a constant tug of war! He has to be strong but delicate, butch but approachable, manly but sensitive.   

When you reach your 30's you start paying better attention to this kind of stuff; Get better sleep (still be sociable though), get a proper workout (no more grunting like your pretending to be a pro), drink more water (yet neck 6 pints when challenged). I tried to balance this equation by cutting down my smoking to 1 cigar a month, with 3 x a week gym visit and still making time for a pub visit on friday night (hold the bun on my burger! i'm cutting down on the carbs).

After making all these sensible decisions i suffered with dry skin, fatigue, rashes and puffy eyes. I realised if i stopped smoking completely it going to help but something was still missing? For me it must have been something important.

I read online that nicotine patches work by the skin absorbing the properties of the patch into the blood stream. So, if that's how that works then just imagine putting on some shit shower gel or body cream every day, full of polluting chemicals and mumbbo jumbo BS. Don't think that's good for you either! I called family member (a dermatology expert) and asked a few questions. He told me what i should be using (if your pro organic) is intaking plant and fruit ingredients high in antioxidants to fight the free radical damage im absorbing. I asked if we could make a range that has that? like a nutritional diet but for your skin? That was 4 years ago and turns out you can!

If you look on social media or wonder through a department store there's a load of ‘organic’ mens brands that you can buy. But, the formulations are pretty basic and don't really have the nutritional value your body really needs. They use a lot of beeswax and coconut oil and fluffy nice smelly stuff, which is fine if your into that kind of thing but that's not what I was looking for in terms of solid benefits. There are far better ingredients we could be using!

In this new age of fitness, whey protein shakes, low carb diets and quick fix botox - we forget we could achieve a lot in the bathroom with very little effort. There is just no need for fancy applications or complicated 12 step programs, a simple bathroom routine which helps prepare you for office challenges, date nights and punishing gym routines. That's it! All you have to do is apply it to your skin...

We made the right formulation blends that was 100% natural but also had the right nutritional benefits to help issues I was facing as a man. They had high amounts of Antioxidants, Amino Acid Proteins as well as anti-inflammatory and anti-fungal properties.

"Don't work 8 hours for a company then go home and not work on your own goals. You’re not tired, you're uninspired!". THE ROCK

So, I quit my job (working 70 hours a week for a company I cared little for anyway) and put my entire life savings into this company. We’re here to change the mens skin care landscape and cut the BS! You can contact me directly for advice on a skin problem or what to use :